Juno Valentine
The limited edition Juno Valentine apparel collection was inspired by Eva Chen’s first children’s book, "Juno Valentine and the Magical Shoes,” and designed in partnership with the author. The goal of this marketing campaign was to capture and bring to life the styles featured in the book.
Project scope:
Janieandjack.com homepage banner, campaign landing page, supporting site assets, dedicated emails, geo-targeted book reading email invitations
Role:
Senior Designer, responsible for creating all campaign site / email marketing assets
Process:
Partnered closely with digital marketing manager to strategically create site and email wireframes
Selected imagery from photoshoot contact sheets and made notes for retouching team
Developed design mockups in close collaboration with the copywriter
Presented mockups to upper management at weekly creative reviews
Sliced and loaded final creative, tested emails, and reviewed test site prior to launch
Email marketing design for product launch
Geo-targeted event invitation email design
Landing page design for collaboration launch on Janieandjack.com
Landing page design for collaboration launch on Janieandjack.com